The Reader is a monthly newsletter for the Owners and customers of Willy Street Co-op.
Note: We decline to print political ads that promote specific candidates.
Publication Information
The Willy Street Co-op Reader is our monthly newsletter that contains information about natural/organic foods, sustainable farming, environmental/health issues, and events that are happening at the Co-op.
The Reader is mailed directly to over 34,000 Owners’ homes at the first of the month, and picked up by hundreds of in-store customers.
Reserving Ad Space and Deadlines
All advertisers must reserve space by filling out the Reader Ad Agreement (above) and emailing it to readerads@willystreet.coop. This must be done by the 10th of the month preceding the issue you want your ad to appear.
Completed advertisements must be received by the 15th of the preceding month.
Ad space can sell out, so reserve your space as early as possible.
Preparing Your Ad for Print
The Willy Street Co-op Reader is an 11×15 inch publication that is printed out-of-house. The ad rates listed apply to “camera-ready” artwork, meaning a one-seeded black & white print on plain white office paper, or a digital ad submitted to readerads@willystreet.coop by the 15th of the month preceding the issue you want your ad to appear.
Print Ads
If you use a drawing or logo in your ad, submit it in black and white form, with at least 300 dpi(dots per inch) output or greater. Remember that extra fine detail might blur or fade when using a high speed press.
For photographs or shading, the ad must have 65- or 85-line screen at 1200dpi. Screens that are finer than this may blur or cause fine details to fade.
Digital Ads
Digital ads must be created as an EPS document in Illustrator or as a PDF. If using Illustrator, all text and fonts must be turned into outlines. If sending a PDF, copies of all fonts and images must be embedded.
Prices and Dimensions
All dimensions are width x height. Ads must be submitted at exact dimensions!
Black and White Rates
Size | Dimensions | 1x | 3x | 6x | 12x |
Full page | 10.25" x 13" | $900 | $875 | $850 | $825 |
1/2 Horiz. | 10.25" x 6.375" | $575 | $550 | $525 | $490 |
1/2 Vert. | 5" x 13" | $575 | $550 | $525 | $490 |
1/4 Horiz. | 10.25" x 3.065" | $325 | $300 | $285 | $265 |
1/4 Vert. | 2.375" x 13" | $325 | $300 | $285 | $265 |
1/4 Sq. | 5" x 6.375" | $325 | $300 | $285 | $265 |
1/8 Horiz. | 5" x 3.065" | $200 | $180 | $165 | $150 |
1/8 Vert. | 2.375" x 6.375" | $200 | $180 | $165 | $150 |
1/16 Sq. | 2.375" x 3.065" | $115 | $100 | $85 | $75 |
Color Rates
Size | Dimensions | 1x | 3x | 6x | 12x |
Full page | 10.25" x 13" | $1000 | $950 | $925 | $900 |
1/2 Horiz. | 10.25" x 6.375" | $650 | $625 | $600 | $550 |
1/2 Vert. | 5" x 13" | $650 | $625 | $600 | $550 |
1/4 Horiz. | 10.25" x 3.065" | $400 | $350 | $350 | $325 |
1/4 Vert. | 2.375" x 13" | $400 | $350 | $350 | $325 |
1/4 Sq. | 5" x 6.375" | $400 | $350 | $350 | $325 |
1/8 Horiz. | 5" x 3.065" | $265 | $225 | $225 | $200 |
1/8 Vert. | 2.375" x 6.375" | $265 | $225 | $225 | $200 |
1/16 Sq. | 2.375" x 3.065" | $165 | $125 | $125 | $110 |
Discounts
Willy Street Co-op Owners receive a 5% discount when placing an ad in the Reader.
Size and Page Layout
Ads are placed for best visual contrast on the page. Due to layout constraints, we cannot guarantee specific requests for page location or placement. Placement of the ad is up to the discretion of the editor. Examine the Reader before producing your artwork. This will give you an idea of the visual possibilities to help your ad be noticed in the newsletter.
