In honor of our 50th Anniversary, we've worked with a variety of local businesses to provide Willy Street Co-op Owners with some extra perks starting in October 2024! Please bring your Co-op Owner card or be able to say your Owner Number to each participating business to receive the discount.
If you're a business owner interested in having your business added to this list, please contact Kristina at This email address is being protected from spambots. You need JavaScript enabled to view it..
Perks listed here may be changed without advance warning.
Business name: Alice Good Specialty Coffee
Business description: We are a Latinx and women-owned coffee shop. Alice Good Coffee specializes in Colombian coffee with a strong social and environmental approach. Our principle is to give back as much as possible to the producing country, Colombia. Our coffee beans are directly roasted and shipped fresh from Colombia. We support Colombian vendors by purchasing coffee glasses, t-shirts, chocolates, and other products from this country. At Alice Good, you can enjoy the highest quality coffee with delicious baked goods made by our friends from Bloom Bakeshop. Our location is in a bright and welcoming space that will transport you to a place where time passes slowly, and you’ll enjoy the moment. Visit us and discover a new way to experience coffee.
Location(s): 300 S Main St, Suite 101-102, Verona, WI
Website: www.alicegood.co
Perk: Receive a 10% discount for in-store purchases.
Business name: Animal Hospital of Verona
Business description: Animal Hospital of Verona has been providing quality, compassionate care for over 40 years and is one of Madison's only Fear Free Certified clinics.
Location(s): 203 West Verona Avenue, Verona, WI
Website: www.animalhospitalverona.com
Perk: Patient gift bag for first time visits.
Business name: Anytime Fitness
Business description: Anytime Fitness is the largest and fastest-growing fitness brand in the world, averaging 300 new clubs per year while serving nearly 5 million members at more than 5,100 clubs in 40 countries and territories and on all seven continents. Open 24 hours a day, 365 days a year, Anytime Fitness delivers personalized and affordable health and wellness training, coaching, nutrition, and recovery guidance for our members – in the club, in their homes, in their pockets, wherever they are and anytime they need it. All franchised clubs are individually owned and operated, and members have access to any Anytime Fitness club worldwide. For more information, visit www.anytimefitness.com.
Location(s): 6000 Monona Dr. Suite 204, Monona, WI
Website: www.anytimefitness.com
Perks:
- Reduced Cost Gym Package: We're offering the Co-op owners access to top-notch facilities at a significantly reduced cost. This means they can enjoy all the perks of a premium gym experience without breaking the bank. Current membership dues are $32.99 bi-weekly, but the owners would be eligible for a rate of $19.99.
- Join Today Deal with $500 Gift Card: To sweeten the deal and kick-start your Co-op Owner's fitness journey, we're rolling out a special promotion. Anyone who signs up for the gym membership during the month of October will receive a $500 gift card, redeemable for personalized personal training sessions. It's our way of saying "thank you" for taking that first step towards a healthier lifestyle.
Exceptions: Valid for new members at participating Madison area locations only. Offer requires purchase of a minimum 12-month membership.
Business name: BelAir Cantina
Business description: BelAir Cantina is a Wisconsin staple with a famous lineup of tacos, mouthwatering margaritas, and more. Inspired by the Californian coast and the taco trucks and stands that line the beaches, Chef Noe mixes traditional Mexican cooking with unique flavors and techniques for a menu that’s deliciously different and full of fresh ingredients.
Location: 111 Martin Luther King Jr Blvd, Madison, WI
Website: https://belaircantina.com
Perk: Free Chips and Salsas
Business name: BeneBlends
Business description: BeneBlends is Madison's freshest smoothie shop! Unlike our ice and powder based competitors, we use whole-food based blends that are entire dairy free, gluten free, and vegan: giving you a better blend, at BeneBlends.
Location(s): 558 Junction Rd Madison, WI & 208 E Verona Ave, Verona, WI
Website: www.beneblends.com
Perk: 10% off orders of $10 or more.
Exceptions: Order minimum must be at least $10 to receive 10% off.
Business name: Bohemian Oasis Healing Center
Business description:
Location(s): 1956 Atwood Avenue, Madison, WI
Website: www.bohemianoasis.org
Perk: 35% discount for first-time clients. Mention “Co-op Discount" in the notes when booking appointment.
Exceptions: Applies only to new customers for their first massage at Bohemian Oasis. Limit one redemption per person. May not be combined with other offers.
Business name: Boomerangs Resale Store
Business description: Boomerangs Resale Store is a non-profit ministry of Door Creek Church (in Madison, WI), with all profits supporting local faith-based ministries.
Location: 1133 N. Sherman Ave., Madison WI
Website: n/a
Perk: 10% off your purchase
Exception: Regularly priced merchandise only; excludes furniture
Business name: Clasen's European Bakery
Business description: Third Generation Family business that specalizes in hand made artisan baked goods.
Location: 7610 Donna Dr., Middleton WI
Website: clasensbakery.com
Perk: Spend $20 and get a free loaf of bread.
Exception: One per customer per visit.
Business name: Club Pilates
Business description: Pilates reformer - full body workout with low impact- boutique fitness center.
Location(s): 566 Junction Road, Madison, WI
Website: Clubpilates.com/madisonwest
Perk: $0 Enrollment & 10% off membership.
Exceptions: 8-pack and unlimited membership only.
Business name: Cool Bikes North
Business description: Cool Bikes North is a neighborhood bike shop offering full service, choice accessories, and a saddle library.
Location(s): 1861 Northport Dr Madison, WI
Website: coolbikesnorth.com
Perk: 10% off tune-up.
Business name: Daily Harvest Designs
Business description: Daily Harvest Designs provides edible and ecological landscape design services for private and public properties. We use simple yet creative solutions to help you make the least change for the greatest effect in your garden while addressing the overall flow and function of your space. We strive to approach every design opportunity with integrity, environmental awareness, and originality. The result is an eco-friendly, functional, productive, and beautiful landscape that's just right for you.
Location: Mount Horeb, WI
Website: https://www.dailyharvestdesigns.com
Perk: $25 off a design consultation (new clients only, use code WILLY25) or $100 off design services (use code WILLY100)
Exception: Limit one discount per customer. Cannot be combined with any other coupons, discounts, offers, or promotions.
Business name: The Deliciouser
Business description: With our spices at the heart of what we do, we’ve created four different ways to immerse yourself in our blends. Journey through a set of spices through a multicourse dinner menu, drop in for restaurant hours for chef’s specials, or come peruse our shelves for your next great kitchen find. Nestled within Madison’s first industrial spaces, in “ The Old Greyhound Bus Station, lies The Deliciouser, a curated culinary experience. It feels as though you take a step inside Nancy Meyer’s dream kitchen, she shops at the farmer’s market, owns a Wölf oven, and has a wall full of the most vibrant, savory, chef-curated spices. An “A Christmas Story” lamp lights up a shelf of thoughtfully picked-out Italian pasta. What happens next is up to you, you choose your own Deliciouser Experience. Come find your favorite spice on our menus or the shelves! Shop Tuesday-Saturday 12-5 pm Restaurant Hours Thursday-Saturday 4:30-9 PM The Deliciouser Experience- Wednesday 6:15 PM Curated Menus
Location: 931. E Main St, Suite 7, Madison, WI
Website: https://thedeliciouser.com
Perk: Complementary “chef’s daily bite” with any dine-in purchase
Exception: Available during restaurant hours only; one-time use; present co-op card/number
Business name: Dongzhu Pottery Studio
Business description: Dongzhu Pottery Studio is conveniently located in both Madison and Middleton, WI, providing the community with easy access to pottery classes and studio memberships.
Location(s): 6661 University Avenue, Middleton, WI
Website: www.dongzhupotterystudio.com
Perk: 10% off on all classes to Co-op Owners, valid for online purchases and new orders only. Use code: 9RP7S1T
Exceptions: Currently unlimited* - subject to change.
Business name: Dragonfly Hot Yoga
Business description: Welcome to Dragonfly Hot Yoga, the Madison area’s favorite locally owned yoga studio since 2011, with 4 locations: Downtown, Fitchburg, Middleton and Verona. We are an approachable, affordable, and community-driven yoga studio. Whether you are new to yoga or an experienced practitioner, we hope to see you soon!
Location(s): 4 locations in Madison area: 610 Junction Rd, Madison, WI; 6227 McKee Rd. Fitchburg, WI; 309 West Johnson St. Madison, WI; 841 W Verona Ave Verona, WI
Website: www.dragonflyhotyoga.com
Perk: 5 Class Pass for $99 (Regular price $119). Email This email address is being protected from spambots. You need JavaScript enabled to view it. or call/text at 608-203-9000 to redeem.
Exceptions: Cannot combine with other discounts.
Business name: Earthly Temptation Wellness
Business description: Earthly Temptation Wellness was created to remind you that caring for yourself is essential! One must create a self-care ritual that inspires you to love your true, authentic self. At the same time, healing your mind, body, and soul from past traumas and negative self-talk. We offer handcrafted products: body butter, oils, soaps, bath salts, aromatherapy mist, and herbal teas. We also offer crystals, healing bracelets, sage, incense, and herbs. In addition to the retail space, we offer wellness sessions. Incorporating sound, meditation, aromatherapy, and crystals.
Location: 1812 South Park Street
Website: www.earthlytemptation.com
Perk: 20 % off private Sound Bath
Exception: Can't be combined with other offers or used in small session classes.
Business name: Fontana Sports
Business description: Providing Wisconsin with the best in outdoor apparel, footwear & equipment since 1949. We're a local, third generation, woman-owned, family business and we look forward to working with you!
Location: 216 N. Henry Street, Madison, WI 53703
Website: FontanaSports.com
Perk: Buy any regular price pair of Smartwool socks, Receive 50% off the second pair!
Exception: *Offer valid on least expensive pair of socks. One discount per Willy Street Member with valid ID. Valid through 10/31/24.
Business name: Giant Jones Brewing LLC
Business description: At Giant Jones Brewing, we brew big beers for everyone! We're a certified organic, women & queer owned & operated brewery located in Madison, Wisconsin.
Location: 931 E Main St, Ste 9, Madison, WI
Website: giantjones.com
Perk: $1/off on a 10 oz beer at the taproom
Exceptions: Limited to one use per month.
Business name: Grasshopper Goods
Business description: Grasshopper Goods offers carefully curated, unique apparel, jewelry, accessories, and housewares for all your gift-giving needs.
Location: 171 W Main St, Stoughton, WI
Website: https://grasshoppergoods.com
Perk: 10% off any purchase
Business name: Great Dane Pub & Brewing Company
Business description: Since 1994, The Great Dane Pub & Brewing Co. has served up its award-winning craft beers alongside local and global pub fare prepared from scratch. Madison’s Original Brewpub features an ever-changing rotation of time-honored beer varieties alongside experimental brews, including cask-conditioned ales. Dane favorites and seasonal specialties are also available in cans – find six-packs at retailers across Wisconsin and at every pub location. Stop in and help us celebrate 30 years!
Location(s): 123 E Doty St., Madison, WI
Website: greatdanepub.com
Phone number: (608) 284-0000
Perk: $5 Beer Flight - includes six (6) beer samplers of your choosing. Regular price is $10.50.
Exceptions: Limit one per visit. Cannot be combined with other offers or discounts.
Business name: Green Life Trading Co.
Business description: We're your friendly local refill store! Green Life Trading Co. is a sustainability focused store specializing in bulk goods and green products for home and personal care. We offer a wide variety of items from shampoos to laundry detergents to curl cream that are available in-store or online where you can sample itty bitty amounts or go big and buy bunches. Sick of needless single use plastic? Us too. We love connecting people with low-waste resources and provide services such as in-house composting to help divert materials from landfills and mending repair for knit garments. Our mission is to bring a sense of eco-friendly ease into caring for yourself and for the planet.
Location(s): 1334 Williamson Street, Madison, WI
Website: greenlifetradingco.com
Perk: 10% off purchase.
Exceptions: Cannot be used with other discounts.
Business name: Harpers Hair Culture
Business description: Harpers Hair Culture is a Curl Exclusive hair salon that caters to curly and coily hair clients. We also carry high quality vegan and organic haircare products. We also offer Massage services with TMB Massage.
Location(s): 1857 Northport Dr, Madison, WI
Website: HarpersHairCulture.com
Perk: 10% off products and services
Business name: JNJ Gifts and More
Business description: At JNJ Gifts and More, we believe in the art of thoughtful gifting. Our curated gift boxes, filled with local Wisconsin treasures, are perfect for any occasion. We handle everything—from packing each box with care to delivering it with your heartfelt message—ensuring a seamless experience that brings joy to both giver and recipient.
Location: 200 East Verona ave, Verona, WI
Website: https://jnjgiftsandmore.com
Perk: 10% off Willy Street Members with Code: WSC10 (We are 100% women owned and minority woned small business.)
Exception: Offer Valid only at https://jnjgiftsandmore.com website
Business name: Lax Studio
Business description: Luxury hair studio that specializes in extensions, timeless hair color & cuts.
Location(s): 1903 Cayuga Street Suite 101, Middleton, WI
Website: Laxstudio-madison.com
Perk: $20 off any service
Business name: LES DELICES DE AWA
Business description: We are a Women- and Black-owned restaurant that specializes in Ivorian and West African cuisine.
Location(s): 2045 Atwood Avenue #109, Madison, WI
Website:www.lesdelicesdeawa.com
Perk: 10% off.
Business name: Lily's Magical Treats
Business description: We make organic dye-free cotton candy, snow cones, and lollipops in dozens of unique and traditional flavors, as well as event catering with our full service popcorn and cotton candy. We do custom order lollipops in many shapes and sizes, including lollipops with edible images on the inside. Additionally we offer popcorn, cotton candy, and snow cone machine rentals.
Location: Na
Website: https://www.lilysmagicaltrests.com
Perk: One free cotton candy.
Exception: One free cotton candy per owner number. One free cotton candy per online coupon code and address.
Business name: Massage East
Business description: For over 30 years Massage East has been providing therapeutic massage for relaxation, reduced muscle tension, pain relief and other health concerns in a nurturing supportive atmosphere.
Location(s): 2114 N. Sherman Ave. Madison, WI
Website: massageeast.com
Phone number: 608-246-9177
Perk: Get $10 off any 60 minute or longer massage for new client.
Exceptions: Valid only for new clients. Not valid on spa treatments. Cannot be combined with any other discounts.
Business name: Merchant
Business description: Since 2010, Merchant has been Madison's energetic industrial-chic cafe, craft cocktail bar, and late night destination specializing in no-nonsense, affordable, seasonal offerings steeped in the classics.
Location(s): 121 South Pinckney Street, Madison, WI
Website: merchantmadison.com
Perk: 15% off The Regret. Please show your bartender/server your co-op card, or repeat your owner number to redeem the discount.
Business name: Midwest Solar Power
Business description: Midwest Solar Power is a design and installation firm for solar electric panels to be installed on roof tops, building tops and ground mounted systems. We are located right here in Madison, WI and have been since 2009. With extensive backgrounds in construction, we take a detail oriented approach to ensure your finished solar array looks beautiful and performs even better, every line is followed and the final look of your system is as clean as possible.
Location: 816 Walsh Rd., Madison, WI
Website: https://www.mwsolarpower.com/
Perk: $200 Discount on a new solar system
Exception: Cannot be combined with any other offers
Business name: Mother Fool's, Inc.
Business description: Neighborhood cafe known for delicious vegan pastries and drinks since 1995.
Location(s): 1101 Williamson St., Madison, WI
Website: motherfools.com
Perk: TBA
Business name: Rebel Hair
Business description: Welcome to Rebel Hair, where every strand tells a story! 🌟 At our vibrant salon, we celebrate individuality and creativity, embracing clients from all walks of life, including the LGBTQI+ community. With an artsy vibe and an inclusive atmosphere, we invite you to express yourself freely and authentically. Step into our space and discover a world of endless possibilities. Whether you're craving a bold new color, dreaming of the perfect blonde, or longing for lush, voluminous locks with extensions, our expert stylists are here to make your hair fantasies a reality. Specializing in vivid hair color, blonding, and hair extensions, we're passionate about helping you achieve the look you've always wanted. Let's collaborate, let your hair down, and unleash your inner rebel together. Your journey to hair greatness starts here!
Location(s): 330 Junction Rd, Madison, WI
Website: rebelhairmadison.com
Perk: 5% off services.
Exceptions: One-time only.
Business name: Red Sage Health
Business description: Red Sage Health is a family and community based clinic and herb shop. We strive to make holistic, earth-friendly medicine available to everyone. Since 2000, we have provided acupuncture, shiatsu, high-quality organic Chinese and Western herbs, therapeutic-grade essential oils, as well as a wide range of herbs grown organically on our farm in the Baraboo Hills. We acknowledge that modern American health care is an expensive, symptom-driven system, and are attempting to provide an alternative based on empowerment, affordability and true healing, even of deep-seated chronic conditions. Laurel, Scott, Becky, Deb, Psyche, Genevieve and John work very hard to meet these goals every day, and we welcome your inquiries and feedback.
Location(s): 1251 Williamson St, Madison, WI
Website: redsagehealth.com
Phone number: 608-251-2470
Perk: We will offer 10% off any retail item including tinctures, Exclusive Organic Herbal Tea Blends, skin and hair care, and aromatherapy products. This does not include acupuncture or massage.
Exceptions: Discount does not include acupuncture or massage.
Business name: Red Square Flowers
Business description: Upscale florist and plant concept stores in downtown Madison. Unique planters from Germany, Belgium and Netherlands.
Location(s): 337 W Mifflin st, Madison, WI
Website: Redsquareflowers.com
Perk: 10% off any purchase
Exceptions: Not applicable with any other promotions.
Business name: The Regal Find
Business description: A delightful shop filled with a carefully curated selection of artisan gifts, local goods and vintage finds.
Location(s): 1834 Parmenter Street, Middleton, WI
Website: Theregalfind.com
Perk: 10% off online orders October 2024, and 10% off all online orders during October 2024
Business name: SagePet
Business description: SagePet Home Veterinary Care LLC. Helping pets live healthier, happier lives by providing personalized veterinary care in the comfort and convenience of your home. We travel to you! •Annual wellness and sick pet exams •Lab work (blood tests, urinalysis, fecal exams) •Blood pressure measurement •Vaccinations •Chronic disease and pain management •Hospice and palliative care •In-home euthanasia Fear-free certified veterinary care without the crate or the car ride Dr. Miranda Braithwaite Phone: (608) 795 - 7243 Email: This email address is being protected from spambots. You need JavaScript enabled to view it. Areas we serve: Cross Plains, Dane, DeForest, Fitchburg, Lodi, Madison, Mazomanie, McFarland, Middleton, Monona, Mt. Horeb, Oregon, Sun Prairie, Sauk City, Verona, Windsor, Waunakee.
Location: PO Box 620781 Middleton, WI
Website: https://thesagepet.com
Perk: Save $25 dollars off your initial wellness and sick pet exam with SagePet.
Exception: $25 off each pet at first visit per household. For new customers only.
Business name: Secure ID, LLC
Business description: Secure ID, LLC is a certified Disability-Owned Business Enterprise (DOBE) in Madison, WI. We specialize in custom safety & awareness products. We also custom design employee badges and buttons. Each year we donate a portion of our sales to a local non-profit. Thank you for your support!
Location: 2744 Agriculture Dr., Madison, WI
Website: www.secureid.shop
Perk: 10% coupon code.
Business name: Sokol Advanced EyeCare
Business description: We love being your neighborhood eye doctor! We are here to help you in any way we can and answer all your questions!
Location: 2000 Atwood Ave, Madison, WI
Website: http://sokoleyecare.com
Perk: 30% off Glasses!
Exception: Can not be combined with insurance or any other discounts or promotions.
Business name: Sultan Restaurant
Business description: Small plates Pakistani restaurant serving fresh cuisine highlighting Punjabi flavors.
Location(s): 1054 Williamson St., Madison, WI
Website: sultanmadison.com
Perk: One free naan per person when you dine with us.
Business name: Tidy Into Joy
Business description: Julie Regina from Tidy Into Joy is a professional home organizer. Certified in the KonMari Method™ by Marie Kondo, she shows clients how to break free from the clutter that’s standing in the way of ease, joy, and a life that's authentic to them. With a background in user experience design, Julie has a passion for understanding people and collaborating together to design systems that fit their goals and lifestyle.
Location: Madison, WI
Website: tidyintojoy.com
Perk: One free hour of home organizing added on to any service purchase
Exception: Must mention "co-op perk" upon booking
Business name: Turn Key Supper Club
Business Description: TURN KEY SUPPER CLUB is located at 1344 East Washington Ave in one of Madison’s most historic buildings built in 1885. We are conveniently located within biking and walking distance to Breese Steven’s field, Tenney Park, The Sylvee and Willy Street. Enjoy cocktails and fabulous food at our 33 seat grand bar, or book a table in the cozy Cherry Valley room. Looking to book a private event? We have just the right spot for you! The High Light Lounge event space and cocktail bar is located just up the stairs! Best of all we have a massive free parking lot right out back! Come visit us!
Location: 1344 East Washington Ave, Madison, WI
Website: www.turnkeymadison.com
Perk: Complimentary Old Fashioned
Exception: Complimentary Old Fashioned w/ purchase of an entree
Business name: University Coin and Jewelry
Business description: Conveniently located at 6801 University Avenue in Middleton, University Coin & Jewelry has been providing Madison, Middleton and Dane County with quality jewelry and investments for over 25 years. Owned and operated by Jason Wrasse. Jason has worked with collectors of all types for 10+ years, specializing in luxury watches, jewelry, and diamonds. Wrasse brings a fresh face to the store specializing in coins and watches. Jason and his staff will work hard to keep overhead low so we can pass the savings on to you! We specialize in buying and selling jewelry, diamonds, gold, silver, coins (U.S. and foreign), watches and many other collectibles.
Location(s): 6801 University Ave, Ste 130, Middleton, WI
Perk: 15% off estate jewelry and watches
Exceptions: Sale does not apply to bullion or coins
Business name: Wisconsin Cheese Mart
Business description: Wisconsin Cheese Mart has been a testament to the state's rich dairy heritage since its humble beginnings as a corner store in 1938. Today they carry over 200 varieties of Wisconsin's finest cheeses, delivering them to cheese enthusiasts across all 50 states.
Location: 119 State St., Madison WI
Website: https://www.wisconsincheesemart.com
Perk: 10% off in-store purchases, their first online purchase with code "COOP25"
Exception: Online code: one use per customer, not valid during December
Business name: Wonderstate Coffee
Business description: Wonderstate Coffee has been roasting and serving spectacular coffees since 2005. Like the small town we call home, we know you don’t have to be big to make an impression. From our solar powered roastery, to our minimum price guarantee to farmers, we’re working to do our part.
Location: 27 W Main Street, Madison, WI
Website: wonderstate.com
Perk: $1 off drip coffee
Exception:
Business name: Z Boutique
Business description: At Z Boutique, located on Mineral Point Rd in Madison, we specialize in plus-size fashion that defies the norms and embraces beauty in all its forms. Founded by a passionate mother-daughter team, our boutique offers a diverse range of stylish clothing, shoes, handbags, and accessories designed specifically for plus-size women. Our carefully curated selections not only ensure comfort and fit but also reflect the latest trends and timeless classics. From wide-width shoes to luxurious handbags, each item in our collection is selected to enhance and celebrate the unique style of our customers. At Z Boutique, shopping local isn’t just a purchase—it’s an experience. We are committed to fostering a community that promotes body positivity and self-love. Here, fashion rules are made to be broken, and we believe if you love it, you should wear it!
Location: 6108 Mineral Point Rd. Madison, WI 53705
Website: https://z.boutique
Perk: 10% off your purchase
Exception: May be used once per month in-store. Valid on in-stock, regular price merchandise. May not be combined with other offers or discounts.